On April 9, 2024, EMC National Life introduced a new logo, brand identity and shortened trade name: EMC Life. The new brand better reflects the commitment to customers and to keeping insurance human, a fundamental principle of the company’s identity.
What changed?
The company’s visual identity was modernized. The refreshed look impacted over 600 items across the organization including marketing materials, social media channels, websites, letterhead and numerous corporate identity pieces.
