To personally engage each of our focus agents, we developed a fun campaign that played on words (A Steak in Your Success) and delivered different surprises. The following taglines and items were used:
HELLO. NICE TO MEAT YOU. The featured gift was stainless steel EMC National Life branded tongs from Weber.
WHOA. WE MEAT AGAIN. The next month we presented agents with heavy-duty spatulas.
HEY. ANOTHER MEATING. This gift had sticking power as we gave each agent a handy grill fork.
UNTIL WE MEAT AGAIN. – The campaign concluded with spices and a gift card to Omaha Steaks.
